See all case studies
Refining investment tools to boost conversions & user satisfaction
Enhancing the user experience of investment applications for a leading Polish financial institution by improving usability, efficiency, and engagement.
usability testing
UX research
quantitative analysis
Client:
Cooperation with:
Language:
See all case studies
Refining investment tools to boost conversions & user satisfaction
Enhancing the user experience of investment applications for a leading Polish financial institution by improving usability, efficiency, and engagement.
usability testing
UX research
quantitative analysis
Client:
Cooperation with:
Language:
See all case studies
Refining investment tools to boost conversions & user satisfaction
Enhancing the user experience of investment applications for a leading Polish financial institution by improving usability, efficiency, and engagement.
usability testing
UX research
quantitative analysis
Client:
Cooperation with:
Language:
See all case studies
Refining investment tools to boost conversions & user satisfaction
Enhancing the user experience of investment applications for a leading Polish financial institution by improving usability, efficiency, and engagement.
usability testing
UX research
quantitative analysis
Client:
Cooperation with:
Language:
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Quantitative data analysis
Analyzed user behavior patterns, motivations, and pain points to drive data-backed decisions.
28 lab-based user interviews
Conducted moderated, in-depth sessions to uncover deep insights into user behavior.
Competitive benchmarking
Identified industry best practices and discovered innovative solutions for a competitive edge.
Challenge
Investment banking applications must support users managing complex financial tasks such as portfolio management, market analysis, and executing trades. The challenge was to optimize both desktop and mobile experiences to enhance usability, efficiency, and overall customer satisfaction.
Users often struggled with navigating intricate features, interpreting financial data, and executing transactions seamlessly. The objective was to streamline workflows, improve data clarity, and design a more intuitive interface.
Business goals:
Enhance customer retention by delivering a more user-friendly and intuitive investment platform
Increase transaction efficiency to minimize errors and accelerate trading and portfolio management
Achieve competitive differentiation by elevating the digital experience in a crowded fintech market
Boost mobile engagement as more users shift toward mobile-based investment solutions
By addressing these goals, the project aimed to create a solution that was not only highly functional but also delivered a seamless and superior investment experience.
Challenge
Investment banking applications must support users managing complex financial tasks such as portfolio management, market analysis, and executing trades. The challenge was to optimize both desktop and mobile experiences to enhance usability, efficiency, and overall customer satisfaction.
Users often struggled with navigating intricate features, interpreting financial data, and executing transactions seamlessly. The objective was to streamline workflows, improve data clarity, and design a more intuitive interface.
Business goals:
Enhance customer retention by delivering a more user-friendly and intuitive investment platform
Increase transaction efficiency to minimize errors and accelerate trading and portfolio management
Achieve competitive differentiation by elevating the digital experience in a crowded fintech market
Boost mobile engagement as more users shift toward mobile-based investment solutions
By addressing these goals, the project aimed to create a solution that was not only highly functional but also delivered a seamless and superior investment experience.
Challenge
Investment banking applications must support users managing complex financial tasks such as portfolio management, market analysis, and executing trades. The challenge was to optimize both desktop and mobile experiences to enhance usability, efficiency, and overall customer satisfaction.
Users often struggled with navigating intricate features, interpreting financial data, and executing transactions seamlessly. The objective was to streamline workflows, improve data clarity, and design a more intuitive interface.
Business goals:
Enhance customer retention by delivering a more user-friendly and intuitive investment platform
Increase transaction efficiency to minimize errors and accelerate trading and portfolio management
Achieve competitive differentiation by elevating the digital experience in a crowded fintech market
Boost mobile engagement as more users shift toward mobile-based investment solutions
By addressing these goals, the project aimed to create a solution that was not only highly functional but also delivered a seamless and superior investment experience.
Challenge
Investment banking applications must support users managing complex financial tasks such as portfolio management, market analysis, and executing trades. The challenge was to optimize both desktop and mobile experiences to enhance usability, efficiency, and overall customer satisfaction.
Users often struggled with navigating intricate features, interpreting financial data, and executing transactions seamlessly. The objective was to streamline workflows, improve data clarity, and design a more intuitive interface.
Business goals:
Enhance customer retention by delivering a more user-friendly and intuitive investment platform
Increase transaction efficiency to minimize errors and accelerate trading and portfolio management
Achieve competitive differentiation by elevating the digital experience in a crowded fintech market
Boost mobile engagement as more users shift toward mobile-based investment solutions
By addressing these goals, the project aimed to create a solution that was not only highly functional but also delivered a seamless and superior investment experience.
Approach
We led the UX research process, providing the client with data-driven insights to guide their investment app redesign. We followed a structured, user-centered research approach, leveraging quantitative data analyses, usability testing and benchmarking to maximize insights and drive effective design decisions.
Approach
We led the UX research process, providing the client with data-driven insights to guide their investment app redesign. We followed a structured, user-centered research approach, leveraging quantitative data analyses, usability testing and benchmarking to maximize insights and drive effective design decisions.
Approach
We led the UX research process, providing the client with data-driven insights to guide their investment app redesign. We followed a structured, user-centered research approach, leveraging quantitative data analyses, usability testing and benchmarking to maximize insights and drive effective design decisions.
Approach
We led the UX research process, providing the client with data-driven insights to guide their investment app redesign. We followed a structured, user-centered research approach, leveraging quantitative data analyses, usability testing and benchmarking to maximize insights and drive effective design decisions.
Methodologies & Phases
We began by conducting in-depth stakeholder interviews to gain a clear understanding of business objectives, user needs, and technical constraints.
This phase focused on aligning mBank’s investment platform with industry best practices and user expectations to ensure a strategic, user-centered approach.
To measure success, we defined key performance indicators (KPIs) that would benchmark the impact of our usability improvements and design decisions.
By aligning stakeholder insights with business and user goals, we established a solid foundation for an optimized investment app experience.
Methodologies & Phases
We began by conducting in-depth stakeholder interviews to gain a clear understanding of business objectives, user needs, and technical constraints.
This phase focused on aligning mBank’s investment platform with industry best practices and user expectations to ensure a strategic, user-centered approach.
To measure success, we defined key performance indicators (KPIs) that would benchmark the impact of our usability improvements and design decisions.
By aligning stakeholder insights with business and user goals, we established a solid foundation for an optimized investment app experience.
Methodologies & Phases
We began by conducting in-depth stakeholder interviews to gain a clear understanding of business objectives, user needs, and technical constraints.
This phase focused on aligning mBank’s investment platform with industry best practices and user expectations to ensure a strategic, user-centered approach.
To measure success, we defined key performance indicators (KPIs) that would benchmark the impact of our usability improvements and design decisions.
By aligning stakeholder insights with business and user goals, we established a solid foundation for an optimized investment app experience.
Methodologies & Phases
We began by conducting in-depth stakeholder interviews to gain a clear understanding of business objectives, user needs, and technical constraints.
This phase focused on aligning mBank’s investment platform with industry best practices and user expectations to ensure a strategic, user-centered approach.
To measure success, we defined key performance indicators (KPIs) that would benchmark the impact of our usability improvements and design decisions.
By aligning stakeholder insights with business and user goals, we established a solid foundation for an optimized investment app experience.
Conclusion
This project highlights the power of user-centered design in optimizing financial applications. By leveraging user insights, we improved usability, efficiency, and overall satisfaction, positioning mBank’s investment platform as a top choice for modern investors.
Conclusion
This project highlights the power of user-centered design in optimizing financial applications. By leveraging user insights, we improved usability, efficiency, and overall satisfaction, positioning mBank’s investment platform as a top choice for modern investors.
Conclusion
This project highlights the power of user-centered design in optimizing financial applications. By leveraging user insights, we improved usability, efficiency, and overall satisfaction, positioning mBank’s investment platform as a top choice for modern investors.
Conclusion
This project highlights the power of user-centered design in optimizing financial applications. By leveraging user insights, we improved usability, efficiency, and overall satisfaction, positioning mBank’s investment platform as a top choice for modern investors.
Outcome
Improved navigation & task efficiency: a simplified interface enabled seamless user interaction.
Higher usability scores: measured through task success rates, completion times, and user satisfaction.
Competitive differentiation: the investment app now delivers a more refined experience than market competitors.
Outcome
Improved navigation & task efficiency: a simplified interface enabled seamless user interaction.
Higher usability scores: measured through task success rates, completion times, and user satisfaction.
Competitive differentiation: the investment app now delivers a more refined experience than market competitors.
Outcome
Improved navigation & task efficiency: a simplified interface enabled seamless user interaction.
Higher usability scores: measured through task success rates, completion times, and user satisfaction.
Competitive differentiation: the investment app now delivers a more refined experience than market competitors.
Outcome
Improved navigation & task efficiency: a simplified interface enabled seamless user interaction.
Higher usability scores: measured through task success rates, completion times, and user satisfaction.
Competitive differentiation: the investment app now delivers a more refined experience than market competitors.
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Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.