See all case studies
Optimizing UX for a Saudi Arabian mobile banking app
Enhancing the mobile banking experience through user testing, prototyping, and eye-tracking insights to drive data-driven UX improvements.
iterative user testing
UX research
prototyping
eye tracking
Client:
Cooperation with:
Language:
See all case studies
Optimizing UX for a Saudi Arabian mobile banking app
Enhancing the mobile banking experience through user testing, prototyping, and eye-tracking insights to drive data-driven UX improvements.
iterative user testing
UX research
prototyping
eye tracking
Client:
Cooperation with:
Language:
See all case studies
Optimizing UX for a Saudi Arabian mobile banking app
Enhancing the mobile banking experience through user testing, prototyping, and eye-tracking insights to drive data-driven UX improvements.
iterative user testing
UX research
prototyping
eye tracking
Client:
Cooperation with:
Language:
See all case studies
Optimizing UX for a Saudi Arabian mobile banking app
Enhancing the mobile banking experience through user testing, prototyping, and eye-tracking insights to drive data-driven UX improvements.
iterative user testing
UX research
prototyping
eye tracking
Client:
Cooperation with:
Language:
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Validated usability
Four-stage refined designs based on real user insights.
Task efficiency
Reduced completion time for core customer jobs.
Navigation accuracy
Enabled seamless, error-free flows while increasing user trust.
Challenge
Riyad Bank sought to develop a next-generation mobile banking app that would deliver a seamless, intuitive, and efficient banking experience for customers in Saudi Arabia. With mobile banking adoption growing rapidly, ensuring a frictionless user journey was crucial for customer retention, trust, and engagement.
To prevent usability issues before launch, the bank invested in lab-based usability testing across four key stages over 12 months. As User Testing Lead, our role was to design, conduct, and analyze usability tests, including eye-tracking, to identify pain points before development.
Key business challenges included:
Optimizing user flows – enabling users to complete core banking tasks efficiently
Reducing cognitive load – designing an intuitive interface with clear navigation and minimal friction
Validating design decisions early – detecting usability issues before costly development
Enhancing security perception – ensuring users feel safe and in control of their banking experience
Challenge
Riyad Bank sought to develop a next-generation mobile banking app that would deliver a seamless, intuitive, and efficient banking experience for customers in Saudi Arabia. With mobile banking adoption growing rapidly, ensuring a frictionless user journey was crucial for customer retention, trust, and engagement.
To prevent usability issues before launch, the bank invested in lab-based usability testing across four key stages over 12 months. As User Testing Lead, our role was to design, conduct, and analyze usability tests, including eye-tracking, to identify pain points before development.
Key business challenges included:
Optimizing user flows – enabling users to complete core banking tasks efficiently
Reducing cognitive load – designing an intuitive interface with clear navigation and minimal friction
Validating design decisions early – detecting usability issues before costly development
Enhancing security perception – ensuring users feel safe and in control of their banking experience
Challenge
Riyad Bank sought to develop a next-generation mobile banking app that would deliver a seamless, intuitive, and efficient banking experience for customers in Saudi Arabia. With mobile banking adoption growing rapidly, ensuring a frictionless user journey was crucial for customer retention, trust, and engagement.
To prevent usability issues before launch, the bank invested in lab-based usability testing across four key stages over 12 months. As User Testing Lead, our role was to design, conduct, and analyze usability tests, including eye-tracking, to identify pain points before development.
Key business challenges included:
Optimizing user flows – enabling users to complete core banking tasks efficiently
Reducing cognitive load – designing an intuitive interface with clear navigation and minimal friction
Validating design decisions early – detecting usability issues before costly development
Enhancing security perception – ensuring users feel safe and in control of their banking experience
Challenge
Riyad Bank sought to develop a next-generation mobile banking app that would deliver a seamless, intuitive, and efficient banking experience for customers in Saudi Arabia. With mobile banking adoption growing rapidly, ensuring a frictionless user journey was crucial for customer retention, trust, and engagement.
To prevent usability issues before launch, the bank invested in lab-based usability testing across four key stages over 12 months. As User Testing Lead, our role was to design, conduct, and analyze usability tests, including eye-tracking, to identify pain points before development.
Key business challenges included:
Optimizing user flows – enabling users to complete core banking tasks efficiently
Reducing cognitive load – designing an intuitive interface with clear navigation and minimal friction
Validating design decisions early – detecting usability issues before costly development
Enhancing security perception – ensuring users feel safe and in control of their banking experience
Approach
We conducted a structured usability research process, ensuring insights from each test session directly shaped design refinements. Over four rounds of testing, we analyzed user interactions with evolving prototypes and recommended key UX improvements before development.
Approach
We conducted a structured usability research process, ensuring insights from each test session directly shaped design refinements. Over four rounds of testing, we analyzed user interactions with evolving prototypes and recommended key UX improvements before development.
Approach
We conducted a structured usability research process, ensuring insights from each test session directly shaped design refinements. Over four rounds of testing, we analyzed user interactions with evolving prototypes and recommended key UX improvements before development.
Approach
We conducted a structured usability research process, ensuring insights from each test session directly shaped design refinements. Over four rounds of testing, we analyzed user interactions with evolving prototypes and recommended key UX improvements before development.
Methodologies & Phases
We defined clear research objectives aligned with each phase of the app’s development, ensuring that every usability test delivered actionable insights:
Identified key banking workflows (e.g., fund transfers, bill payments, loan applications)
Designed real-world user scenarios to mirror authentic banking behaviors
Created a structured test script to ensure consistency in data collection
Methodologies & Phases
We defined clear research objectives aligned with each phase of the app’s development, ensuring that every usability test delivered actionable insights:
Identified key banking workflows (e.g., fund transfers, bill payments, loan applications)
Designed real-world user scenarios to mirror authentic banking behaviors
Created a structured test script to ensure consistency in data collection
Methodologies & Phases
We defined clear research objectives aligned with each phase of the app’s development, ensuring that every usability test delivered actionable insights:
Identified key banking workflows (e.g., fund transfers, bill payments, loan applications)
Designed real-world user scenarios to mirror authentic banking behaviors
Created a structured test script to ensure consistency in data collection
Methodologies & Phases
We defined clear research objectives aligned with each phase of the app’s development, ensuring that every usability test delivered actionable insights:
Identified key banking workflows (e.g., fund transfers, bill payments, loan applications)
Designed real-world user scenarios to mirror authentic banking behaviors
Created a structured test script to ensure consistency in data collection
Conclusion
This project highlights the critical role of early-stage usability testing in refining mobile banking experiences. By integrating structured user testing and eye-tracking analysis, we helped Riyad Bank create a highly intuitive, efficient, and engaging mobile banking app before development, ensuring a superior user experience from day one.
Conclusion
This project highlights the critical role of early-stage usability testing in refining mobile banking experiences. By integrating structured user testing and eye-tracking analysis, we helped Riyad Bank create a highly intuitive, efficient, and engaging mobile banking app before development, ensuring a superior user experience from day one.
Conclusion
This project highlights the critical role of early-stage usability testing in refining mobile banking experiences. By integrating structured user testing and eye-tracking analysis, we helped Riyad Bank create a highly intuitive, efficient, and engaging mobile banking app before development, ensuring a superior user experience from day one.
Conclusion
This project highlights the critical role of early-stage usability testing in refining mobile banking experiences. By integrating structured user testing and eye-tracking analysis, we helped Riyad Bank create a highly intuitive, efficient, and engaging mobile banking app before development, ensuring a superior user experience from day one.
Outcome
Improved task efficiency: users completed transactions faster and with fewer errors.
Higher engagement: more intuitive UX/UI increased app adoption and user satisfaction.
Cost savings: early detection of usability issues minimized post-launch fixes.
Enhanced navigation: eye-tracking insights refined visual hierarchy and interaction design.
Competitive edge: delivered a modern banking app that stands out in the Saudi market.
Outcome
Improved task efficiency: users completed transactions faster and with fewer errors.
Higher engagement: more intuitive UX/UI increased app adoption and user satisfaction.
Cost savings: early detection of usability issues minimized post-launch fixes.
Enhanced navigation: eye-tracking insights refined visual hierarchy and interaction design.
Competitive edge: delivered a modern banking app that stands out in the Saudi market.
Outcome
Improved task efficiency: users completed transactions faster and with fewer errors.
Higher engagement: more intuitive UX/UI increased app adoption and user satisfaction.
Cost savings: early detection of usability issues minimized post-launch fixes.
Enhanced navigation: eye-tracking insights refined visual hierarchy and interaction design.
Competitive edge: delivered a modern banking app that stands out in the Saudi market.
Outcome
Improved task efficiency: users completed transactions faster and with fewer errors.
Higher engagement: more intuitive UX/UI increased app adoption and user satisfaction.
Cost savings: early detection of usability issues minimized post-launch fixes.
Enhanced navigation: eye-tracking insights refined visual hierarchy and interaction design.
Competitive edge: delivered a modern banking app that stands out in the Saudi market.
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Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.