See all case studies
Boosting conversions for a travel insurance calculator
Optimizing the travel insurance calculator to improve speed, usability, and engagement, driving higher conversions.
usability testing
Client:
Cooperation with:
Language:
See all case studies
Boosting conversions for a travel insurance calculator
Optimizing the travel insurance calculator to improve speed, usability, and engagement, driving higher conversions.
usability testing
Client:
Cooperation with:
Language:
See all case studies
Boosting conversions for a travel insurance calculator
Optimizing the travel insurance calculator to improve speed, usability, and engagement, driving higher conversions.
usability testing
Client:
Cooperation with:
Language:
See all case studies
Boosting conversions for a travel insurance calculator
Optimizing the travel insurance calculator to improve speed, usability, and engagement, driving higher conversions.
usability testing
Client:
Cooperation with:
Language:
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Challenge
UNIQA set out to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the Ideacto team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details
Improving coverage selection – refining UI clarity for policy comparisons
Enhancing decision confidence – helping users make informed insurance choices
Reducing user friction – detecting and resolving pain points before launch
Challenge
UNIQA set out to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the Ideacto team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details
Improving coverage selection – refining UI clarity for policy comparisons
Enhancing decision confidence – helping users make informed insurance choices
Reducing user friction – detecting and resolving pain points before launch
Challenge
UNIQA set out to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the Ideacto team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details
Improving coverage selection – refining UI clarity for policy comparisons
Enhancing decision confidence – helping users make informed insurance choices
Reducing user friction – detecting and resolving pain points before launch
Challenge
UNIQA set out to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the Ideacto team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details
Improving coverage selection – refining UI clarity for policy comparisons
Enhancing decision confidence – helping users make informed insurance choices
Reducing user friction – detecting and resolving pain points before launch
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Methodologies & Phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & Phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & Phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & Phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the UNIQA travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the UNIQA travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the UNIQA travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the UNIQA travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Outcome
Higher quote completion rates: more users successfully completed insurance applications.
Smoother coverage selection: improved clarity made it easier to compare travel policies.
Reduced errors: minimized mistakes when filling out insurance forms.
Faster task completion: optimized interactions created a quicker, more seamless experience.
Outcome
Higher quote completion rates: more users successfully completed insurance applications.
Smoother coverage selection: improved clarity made it easier to compare travel policies.
Reduced errors: minimized mistakes when filling out insurance forms.
Faster task completion: optimized interactions created a quicker, more seamless experience.
Outcome
Higher quote completion rates: more users successfully completed insurance applications.
Smoother coverage selection: improved clarity made it easier to compare travel policies.
Reduced errors: minimized mistakes when filling out insurance forms.
Faster task completion: optimized interactions created a quicker, more seamless experience.
Outcome
Higher quote completion rates: more users successfully completed insurance applications.
Smoother coverage selection: improved clarity made it easier to compare travel policies.
Reduced errors: minimized mistakes when filling out insurance forms.
Faster task completion: optimized interactions created a quicker, more seamless experience.
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Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Need expert guidance?
Book a free discovery call to see how we can help.
Let's talk!
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
See all case studies
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.