WHY IT'S DIFFERENT
A button does one thing. AI does anything
Traditional usability testing assumes predictable paths - click here, scroll there. AI interfaces break that assumption. That's why testing them needs a different method.
Unpredictable paths
The same goal can be phrased a hundred ways, each producing a different response. There's no single "happy path" to test - so we test the range, not one route.
Trust is the metric
Users burned by an AI that got it wrong stop using it. We measure whether people trust the output enough to act on it - not just whether they can complete a task.
Multimodal interaction
Type, tap, speak - AI products mix input modes. We test across text, voice, and agent workflows, where each mode changes how people behave.
WHY IT'S DIFFERENT
A button does one thing. AI does anything
Traditional usability testing assumes predictable paths - click here, scroll there. AI interfaces break that assumption. That's why testing them needs a different method.
Unpredictable paths
The same goal can be phrased a hundred ways, each producing a different response. There's no single "happy path" to test - so we test the range, not one route.
Trust is the metric
Users burned by an AI that got it wrong stop using it. We measure whether people trust the output enough to act on it - not just whether they can complete a task.
Multimodal interaction
Type, tap, speak - AI products mix input modes. We test across text, voice, and agent workflows, where each mode changes how people behave.
WHY IT'S DIFFERENT
A button does one thing. AI does anything
Traditional usability testing assumes predictable paths - click here, scroll there. AI interfaces break that assumption. That's why testing them needs a different method.
Unpredictable paths
The same goal can be phrased a hundred ways, each producing a different response. There's no single "happy path" to test - so we test the range, not one route.
Trust is the metric
Users burned by an AI that got it wrong stop using it. We measure whether people trust the output enough to act on it - not just whether they can complete a task.
Multimodal interaction
Type, tap, speak - AI products mix input modes. We test across text, voice, and agent workflows, where each mode changes how people behave.
WHY IT'S DIFFERENT
A button does one thing. AI does anything
Traditional usability testing assumes predictable paths - click here, scroll there. AI interfaces break that assumption. That's why testing them needs a different method.
Unpredictable paths
The same goal can be phrased a hundred ways, each producing a different response. There's no single "happy path" to test - so we test the range, not one route.
Trust is the metric
Users burned by an AI that got it wrong stop using it. We measure whether people trust the output enough to act on it - not just whether they can complete a task.
Multimodal interaction
Type, tap, speak - AI products mix input modes. We test across text, voice, and agent workflows, where each mode changes how people behave.
WHY IT'S DIFFERENT
A button does one thing. AI does anything
Traditional usability testing assumes predictable paths - click here, scroll there. AI interfaces break that assumption. That's why testing them needs a different method.
Unpredictable paths
The same goal can be phrased a hundred ways, each producing a different response. There's no single "happy path" to test - so we test the range, not one route.
Trust is the metric
Users burned by an AI that got it wrong stop using it. We measure whether people trust the output enough to act on it - not just whether they can complete a task.
Multimodal interaction
Type, tap, speak - AI products mix input modes. We test across text, voice, and agent workflows, where each mode changes how people behave.
WHAT WE TEST
Every kind of AI interface
Chatbots & assistants - conversational flows, intent handling, error recovery - does the bot understand and respond usefully?
AI copilots & in-product AI - suggestions, summaries, generated content inside your product - do users understand, trust, and act on them?
Voice interfaces - Voice UX research for assistants and voice-first products - where speech changes expectations and tolerance for error.
AI agents - autonomous and semi-autonomous agents - do users understand what the agent is doing, and trust it enough to let it act?
WHAT WE TEST
Every kind of AI interface
Chatbots & assistants - conversational flows, intent handling, error recovery - does the bot understand and respond usefully?
AI copilots & in-product AI - suggestions, summaries, generated content inside your product - do users understand, trust, and act on them?
Voice interfaces - Voice UX research for assistants and voice-first products - where speech changes expectations and tolerance for error.
AI agents - autonomous and semi-autonomous agents - do users understand what the agent is doing, and trust it enough to let it act?
WHAT WE TEST
Every kind of AI interface
Chatbots & assistants - conversational flows, intent handling, error recovery - does the bot understand and respond usefully?
AI copilots & in-product AI - suggestions, summaries, generated content inside your product - do users understand, trust, and act on them?
Voice interfaces - Voice UX research for assistants and voice-first products - where speech changes expectations and tolerance for error.
AI agents - autonomous and semi-autonomous agents - do users understand what the agent is doing, and trust it enough to let it act?
WHAT WE TEST
Every kind of AI interface
Chatbots & assistants - conversational flows, intent handling, error recovery - does the bot understand and respond usefully?
AI copilots & in-product AI - suggestions, summaries, generated content inside your product - do users understand, trust, and act on them?
Voice interfaces - Voice UX research for assistants and voice-first products - where speech changes expectations and tolerance for error.
AI agents - autonomous and semi-autonomous agents - do users understand what the agent is doing, and trust it enough to let it act?
WHAT WE TEST
Every kind of AI interface
Chatbots & assistants - conversational flows, intent handling, error recovery - does the bot understand and respond usefully?
AI copilots & in-product AI - suggestions, summaries, generated content inside your product - do users understand, trust, and act on them?
Voice interfaces - Voice UX research for assistants and voice-first products - where speech changes expectations and tolerance for error.
AI agents - autonomous and semi-autonomous agents - do users understand what the agent is doing, and trust it enough to let it act?
METHODS
How we run AI interaction studies
Moderated AI usability testing
Senior-moderated sessions watching real users interact with your AI live
Conversation & transcript analysis
Reviewing real user-AI conversations to find patterns, gaps, and failure points.
Voice & multimodal testing
Testing speech and mixed-input interfaces where mode changes behaviour.
Unmoderated AI task testing
Larger-sample, self-guided tasks across conversational and agent flows.
Trust & comprehension testing
Measuring whether users understand and rely on AI outputs appropriately.
Comparative AI benchmarking
Scoring your AI experience against alternatives or prior versions.
METHODS
How we run AI interaction studies
User research & testing
Understand real user needs and validate product direction.
UX/UI audits & optimization
Identify friction points and improve usability with targeted fixes.
UX strategy & design
Defining high-level UX strategies and product roadmaps for scalable, user-centered solutions.
Product design & prototyping
Design intuitive interfaces and create prototypes that streamline testing and implementation.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
METHODS
How we run AI interaction studies
User research & testing
Understand real user needs and validate product direction.
UX/UI audits & optimization
Identify friction points and improve usability with targeted fixes.
UX strategy & design
Defining high-level UX strategies and product roadmaps for scalable, user-centered solutions.
Product design & prototyping
Design intuitive interfaces and create prototypes that streamline testing and implementation.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
METHODS
How we run AI interaction studies
User research & testing
Understand real user needs and validate product direction.
UX/UI audits & optimization
Identify friction points and improve usability with targeted fixes.
UX strategy & design
Defining high-level UX strategies and product roadmaps for scalable, user-centered solutions.
Product design & prototyping
Design intuitive interfaces and create prototypes that streamline testing and implementation.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
METHODS
How we run AI interaction studies
User research & testing
Understand real user needs and validate product direction.
UX/UI audits & optimization
Identify friction points and improve usability with targeted fixes.
UX strategy & design
Defining high-level UX strategies and product roadmaps for scalable, user-centered solutions.
Product design & prototyping
Design intuitive interfaces and create prototypes that streamline testing and implementation.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
On-demand UX experts
Expand your UX team with on-demand experts and flexible guidance.
HOW WE MEASURE IT
Trust, measured - not guessed
We combine behavioural observation with validated instruments built specifically for conversational and AI interfaces - so "do they trust it" becomes a number you can track.
Behavioural observation
We watch what users actually do - where they hesitate, re-read, override, or abandon the AI - not just what they say.
Validated AI/chatbot scales
Established instruments designed for conversational interfaces give comparable, benchmarkable scores.
Trust & comprehension signals
Do users understand where the AI's answer come from? Do they know when to rely on it and when to check? We surface that.
HOW WE MEASURE IT
Trust, measured - not guessed
We combine behavioural observation with validated instruments built specifically for conversational and AI interfaces - so "do they trust it" becomes a number you can track.
Behavioural observation
We watch what users actually do - where they hesitate, re-read, override, or abandon the AI - not just what they say.
Validated AI/chatbot scales
Established instruments designed for conversational interfaces give comparable, benchmarkable scores.
Trust & comprehension signals
Do users understand where the AI's answer come from? Do they know when to rely on it and when to check? We surface that.
HOW WE MEASURE IT
Trust, measured - not guessed
We combine behavioural observation with validated instruments built specifically for conversational and AI interfaces - so "do they trust it" becomes a number you can track.
Behavioural observation
We watch what users actually do - where they hesitate, re-read, override, or abandon the AI - not just what they say.
Validated AI/chatbot scales
Established instruments designed for conversational interfaces give comparable, benchmarkable scores.
Trust & comprehension signals
Do users understand where the AI's answer come from? Do they know when to rely on it and when to check? We surface that.
HOW WE MEASURE IT
Trust, measured - not guessed
We combine behavioural observation with validated instruments built specifically for conversational and AI interfaces - so "do they trust it" becomes a number you can track.
Behavioural observation
We watch what users actually do - where they hesitate, re-read, override, or abandon the AI - not just what they say.
Validated AI/chatbot scales
Established instruments designed for conversational interfaces give comparable, benchmarkable scores.
Trust & comprehension signals
Do users understand where the AI's answer come from? Do they know when to rely on it and when to check? We surface that.
HOW WE MEASURE IT
Trust, measured - not guessed
We combine behavioural observation with validated instruments built specifically for conversational and AI interfaces - so "do they trust it" becomes a number you can track.
Behavioural observation
We watch what users actually do - where they hesitate, re-read, override, or abandon the AI - not just what they say.
Validated AI/chatbot scales
Established instruments designed for conversational interfaces give comparable, benchmarkable scores.
Trust & comprehension signals
Do users understand where the AI's answer come from? Do they know when to rely on it and when to check? We surface that.
What you walk away with
A trust score you can track
Where users lose confindence
Fixes mapped to real behaviour
Evidence, not assumptions
What you walk away with
A trust score you can track
Where users lose confindence
Fixes mapped to real behaviour
Evidence, not assumptions
What you walk away with
A trust score you can track
Where users lose confindence
Fixes mapped to real behaviour
Evidence, not assumptions
What you walk away with
A trust score you can track
Where users lose confindence
Fixes mapped to real behaviour
Evidence, not assumptions
