Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Design appeal
Compared two visual styles for preference and emotional engagement
Learning curve
Observed how quickly children adapted to key financial tasks
Parental trust
Identified concerns related to control, safety, and content suitability
Challenge
The development team needed to validate two competing design directions for the banking app aimed at children aged 7-12. The study aimed to uncover which concept was more intuitive, engaging, and educational, while also surfacing learnability issues and parental expectations.
Key business challenges included:
Design direction - selecting the concept with better emotional and cognitive resonance.
Cognitive load - ensuring children understood basic banking concepts and tasks.
Parental control - identifying safety and monitoring needs of caregivers.
User engagement - testing whether interactive elements sustain interest without trivializing banking.
Challenge
The development team needed to validate two competing design directions for the banking app aimed at children aged 7-12. The study aimed to uncover which concept was more intuitive, engaging, and educational, while also surfacing learnability issues and parental expectations.
Key business challenges included:
Design direction - selecting the concept with better emotional and cognitive resonance.
Cognitive load - ensuring children understood basic banking concepts and tasks.
Parental control - identifying safety and monitoring needs of caregivers.
User engagement - testing whether interactive elements sustain interest without trivializing banking.
Challenge
The development team needed to validate two competing design directions for the banking app aimed at children aged 7-12. The study aimed to uncover which concept was more intuitive, engaging, and educational, while also surfacing learnability issues and parental expectations.
Key business challenges included:
Design direction - selecting the concept with better emotional and cognitive resonance.
Cognitive load - ensuring children understood basic banking concepts and tasks.
Parental control - identifying safety and monitoring needs of caregivers.
User engagement - testing whether interactive elements sustain interest without trivializing banking.
Challenge
The development team needed to validate two competing design directions for the banking app aimed at children aged 7-12. The study aimed to uncover which concept was more intuitive, engaging, and educational, while also surfacing learnability issues and parental expectations.
Key business challenges included:
Design direction - selecting the concept with better emotional and cognitive resonance.
Cognitive load - ensuring children understood basic banking concepts and tasks.
Parental control - identifying safety and monitoring needs of caregivers.
User engagement - testing whether interactive elements sustain interest without trivializing banking.
Challenge
The development team needed to validate two competing design directions for the banking app aimed at children aged 7-12. The study aimed to uncover which concept was more intuitive, engaging, and educational, while also surfacing learnability issues and parental expectations.
Key business challenges included:
Design direction - selecting the concept with better emotional and cognitive resonance.
Cognitive load - ensuring children understood basic banking concepts and tasks.
Parental control - identifying safety and monitoring needs of caregivers.
User engagement - testing whether interactive elements sustain interest without trivializing banking.
Approach
Conducting research with children required a specialized approach that differed significantly from standard adult usability testing. Session formats, language, and task structure were adapted to suit shorter attention spans and limited reading skills. Testing time was kept brief and engaging to reduce cognitive fatigue and maintain focus.
Throughout the process, researchers used neutral prompts and observation techniques suited to younger users, avoiding bias or pressure. Emotional responses, facial expressions, and moments of hesitation were considered as meaningful as verbal feedback. At the end of each session, parents were consulted to provide additional context, helping to triangulate findings around trust, clarity, and appropriateness.
Approach
Conducting research with children required a specialized approach that differed significantly from standard adult usability testing. Session formats, language, and task structure were adapted to suit shorter attention spans and limited reading skills. Testing time was kept brief and engaging to reduce cognitive fatigue and maintain focus.
Throughout the process, researchers used neutral prompts and observation techniques suited to younger users, avoiding bias or pressure. Emotional responses, facial expressions, and moments of hesitation were considered as meaningful as verbal feedback. At the end of each session, parents were consulted to provide additional context, helping to triangulate findings around trust, clarity, and appropriateness.
Approach
Conducting research with children required a specialized approach that differed significantly from standard adult usability testing. Session formats, language, and task structure were adapted to suit shorter attention spans and limited reading skills. Testing time was kept brief and engaging to reduce cognitive fatigue and maintain focus.
Throughout the process, researchers used neutral prompts and observation techniques suited to younger users, avoiding bias or pressure. Emotional responses, facial expressions, and moments of hesitation were considered as meaningful as verbal feedback. At the end of each session, parents were consulted to provide additional context, helping to triangulate findings around trust, clarity, and appropriateness.
Approach
Conducting research with children required a specialized approach that differed significantly from standard adult usability testing. Session formats, language, and task structure were adapted to suit shorter attention spans and limited reading skills. Testing time was kept brief and engaging to reduce cognitive fatigue and maintain focus.
Throughout the process, researchers used neutral prompts and observation techniques suited to younger users, avoiding bias or pressure. Emotional responses, facial expressions, and moments of hesitation were considered as meaningful as verbal feedback. At the end of each session, parents were consulted to provide additional context, helping to triangulate findings around trust, clarity, and appropriateness.
Approach
Conducting research with children required a specialized approach that differed significantly from standard adult usability testing. Session formats, language, and task structure were adapted to suit shorter attention spans and limited reading skills. Testing time was kept brief and engaging to reduce cognitive fatigue and maintain focus.
Throughout the process, researchers used neutral prompts and observation techniques suited to younger users, avoiding bias or pressure. Emotional responses, facial expressions, and moments of hesitation were considered as meaningful as verbal feedback. At the end of each session, parents were consulted to provide additional context, helping to triangulate findings around trust, clarity, and appropriateness.
Methodologies & phases
We defined clear research objectives aligned with early-stage concept validation, ensuring that the setup supported reliable and child-appropriate testing:
Defined representative user tasks to reflect typical financial actions in the app’s scope.
Developed scenario-based flows adapted to the cognitive needs of different age groups.
Created a consistent testing protocol to ensure reliable data across sessions and design variants.
Methodologies & Phases
We defined clear research objectives aligned with early-stage concept validation, ensuring that the setup supported reliable and child-appropriate testing:
Defined representative user tasks to reflect typical financial actions in the app’s scope.
Developed scenario-based flows adapted to the cognitive needs of different age groups.
Created a consistent testing protocol to ensure reliable data across sessions and design variants.
Methodologies & phases
We defined clear research objectives aligned with early-stage concept validation, ensuring that the setup supported reliable and child-appropriate testing:
Defined representative user tasks to reflect typical financial actions in the app’s scope.
Developed scenario-based flows adapted to the cognitive needs of different age groups.
Created a consistent testing protocol to ensure reliable data across sessions and design variants.
Methodologies & phases
We defined clear research objectives aligned with early-stage concept validation, ensuring that the setup supported reliable and child-appropriate testing:
Defined representative user tasks to reflect typical financial actions in the app’s scope.
Developed scenario-based flows adapted to the cognitive needs of different age groups.
Created a consistent testing protocol to ensure reliable data across sessions and design variants.
Methodologies & Phases
We defined clear research objectives aligned with early-stage concept validation, ensuring that the setup supported reliable and child-appropriate testing:
Defined representative user tasks to reflect typical financial actions in the app’s scope.
Developed scenario-based flows adapted to the cognitive needs of different age groups.
Created a consistent testing protocol to ensure reliable data across sessions and design variants.
Methodologies & Phases
We defined clear research objectives aligned with early-stage concept validation, ensuring that the setup supported reliable and child-appropriate testing:
Defined representative user tasks to reflect typical financial actions in the app’s scope.
Developed scenario-based flows adapted to the cognitive needs of different age groups.
Created a consistent testing protocol to ensure reliable data across sessions and design variants.
Conclusion
The testing process revealed clear preferences among both children and parents, as well as areas where visual design and navigation required simplification. While children gravitated toward engaging and expressive elements, parents prioritized safety, structure, and clarity of messaging.
Conclusion
The testing process revealed clear preferences among both children and parents, as well as areas where visual design and navigation required simplification. While children gravitated toward engaging and expressive elements, parents prioritized safety, structure, and clarity of messaging.
Conclusion
The testing process revealed clear preferences among both children and parents, as well as areas where visual design and navigation required simplification. While children gravitated toward engaging and expressive elements, parents prioritized safety, structure, and clarity of messaging.
Conclusion
The testing process revealed clear preferences among both children and parents, as well as areas where visual design and navigation required simplification. While children gravitated toward engaging and expressive elements, parents prioritized safety, structure, and clarity of messaging.
Conclusion
The testing process revealed clear preferences among both children and parents, as well as areas where visual design and navigation required simplification. While children gravitated toward engaging and expressive elements, parents prioritized safety, structure, and clarity of messaging.
Outcome
Clear concept feedback: one version was preferred for visual appeal, the other for structure and clarity.
Identified usability gaps: younger children needed more guidance and simpler task flows.
Documented parental expectations: consistent demand for safety, control, and transparent language.
Recommendations for refinement: the final report included insights on tone, pacing, and age-specific guidance.
Outcome
Clear concept feedback: one version was preferred for visual appeal, the other for structure and clarity.
Identified usability gaps: younger children needed more guidance and simpler task flows.
Documented parental expectations: consistent demand for safety, control, and transparent language.
Recommendations for refinement: the final report included insights on tone, pacing, and age-specific guidance.
Outcome
Clear concept feedback: one version was preferred for visual appeal, the other for structure and clarity.
Identified usability gaps: younger children needed more guidance and simpler task flows.
Documented parental expectations: consistent demand for safety, control, and transparent language.
Recommendations for refinement: the final report included insights on tone, pacing, and age-specific guidance.
Outcome
Clear concept feedback: one version was preferred for visual appeal, the other for structure and clarity.
Identified usability gaps: younger children needed more guidance and simpler task flows.
Documented parental expectations: consistent demand for safety, control, and transparent language.
Recommendations for refinement: the final report included insights on tone, pacing, and age-specific guidance.
Outcome
Clear concept feedback: one version was preferred for visual appeal, the other for structure and clarity.
Identified usability gaps: younger children needed more guidance and simpler task flows.
Documented parental expectations: consistent demand for safety, control, and transparent language.
Recommendations for refinement: the final report included insights on tone, pacing, and age-specific guidance.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.