This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
User expectations
Explored how Americans evaluate airlines and online flight offers.
Site impression
Assessed clarity, tone and layout of the U.S. homepage experience.
Messaging feedback
Identified content mismatches and trust barriers across key sections.
User expectations
Explored how Americans evaluate airlines and online flight offers.
Site impression
Assessed clarity, tone and layout of the U.S. homepage experience.
Messaging feedback
Identified content mismatches and trust barriers across key sections.
User expectations
Explored how Americans evaluate airlines and online flight offers.
Site impression
Assessed clarity, tone and layout of the U.S. homepage experience.
Messaging feedback
Identified content mismatches and trust barriers across key sections.
User expectations
Explored how Americans evaluate airlines and online flight offers.
Site impression
Assessed clarity, tone and layout of the U.S. homepage experience.
Messaging feedback
Identified content mismatches and trust barriers across key sections.
User expectations
Explored how Americans evaluate airlines and online flight offers.
Site impression
Assessed clarity, tone and layout of the U.S. homepage experience.
Messaging feedback
Identified content mismatches and trust barriers across key sections.
Challenge
A European airline’s focus on the U.S. market required a better understanding of how American users interpret airline content, make booking decisions, and perceive international brands. The research aimed to uncover potential barriers and identify adjustments needed to improve communication and usability.
Key business challenges included:
Understanding user expectations - identifying how U.S. travelers evaluate airline websites and compare offers.
Clarifying language and messaging - verifying whether existing terminology aligns with American market conventions.
Evaluating trust and perception - exploring how users respond to the website’s tone, layout, and service presentation.
Validating content clarity - assessing whether key information (e.g. booking flow and loyalty offers) is understood without guidance.
Challenge
A European airline’s focus on the U.S. market required a better understanding of how American users interpret airline content, make booking decisions, and perceive international brands. The research aimed to uncover potential barriers and identify adjustments needed to improve communication and usability.
Key business challenges included:
Understanding user expectations - identifying how U.S. travelers evaluate airline websites and compare offers.
Clarifying language and messaging - verifying whether existing terminology aligns with American market conventions.
Evaluating trust and perception - exploring how users respond to the website’s tone, layout, and service presentation.
Validating content clarity - assessing whether key information (e.g. booking flow and loyalty offers) is understood without guidance.
Challenge
A European airline’s focus on the U.S. market required a better understanding of how American users interpret airline content, make booking decisions, and perceive international brands. The research aimed to uncover potential barriers and identify adjustments needed to improve communication and usability.
Key business challenges included:
Understanding user expectations - identifying how U.S. travelers evaluate airline websites and compare offers.
Clarifying language and messaging - verifying whether existing terminology aligns with American market conventions.
Evaluating trust and perception - exploring how users respond to the website’s tone, layout, and service presentation.
Validating content clarity - assessing whether key information (e.g. booking flow and loyalty offers) is understood without guidance.
Challenge
A European airline’s focus on the U.S. market required a better understanding of how American users interpret airline content, make booking decisions, and perceive international brands. The research aimed to uncover potential barriers and identify adjustments needed to improve communication and usability.
Key business challenges included:
Understanding user expectations - identifying how U.S. travelers evaluate airline websites and compare offers.
Clarifying language and messaging - verifying whether existing terminology aligns with American market conventions.
Evaluating trust and perception - exploring how users respond to the website’s tone, layout, and service presentation.
Validating content clarity - assessing whether key information (e.g. booking flow and loyalty offers) is understood without guidance.
Approach
A qualitative research study combined in-depth interviews (IDIs) with a live walkthrough of the English-language website of a European airline. Participants evaluated the homepage, searched for information, and shared their thoughts on the offer, terminology, and layout.
Approach
A qualitative research study combined in-depth interviews (IDIs) with a live walkthrough of the English-language website of a European airline. Participants evaluated the homepage, searched for information, and shared their thoughts on the offer, terminology, and layout.
Approach
A qualitative research study combined in-depth interviews (IDIs) with a live walkthrough of the English-language website of a European airline. Participants evaluated the homepage, searched for information, and shared their thoughts on the offer, terminology, and layout.
Approach
A qualitative research study combined in-depth interviews (IDIs) with a live walkthrough of the English-language website of a European airline. Participants evaluated the homepage, searched for information, and shared their thoughts on the offer, terminology, and layout.
Methodologies & phases
Defined research goals aligned with the needs of U.S.-based leisure and business travelers.
Structured the sessions to include both in-depth interviews and real-time reactions to the site.
Selected core focus areas – booking behavior, content clarity, trust signals, pricing logic, and loyalty understanding.
Outlined participant criteria based on flight frequency, digital literacy, and regional travel context.
Methodologies & Phases
Defined research goals aligned with the needs of U.S.-based leisure and business travelers.
Structured the sessions to include both in-depth interviews and real-time reactions to the site.
Selected core focus areas – booking behavior, content clarity, trust signals, pricing logic, and loyalty understanding.
Outlined participant criteria based on flight frequency, digital literacy, and regional travel context.
Methodologies & Phases
Defined research goals aligned with the needs of U.S.-based leisure and business travelers.
Structured the sessions to include both in-depth interviews and real-time reactions to the site.
Selected core focus areas – booking behavior, content clarity, trust signals, pricing logic, and loyalty understanding.
Outlined participant criteria based on flight frequency, digital literacy, and regional travel context.
Methodologies & phases
Defined research goals aligned with the needs of U.S.-based leisure and business travelers.
Structured the sessions to include both in-depth interviews and real-time reactions to the site.
Selected core focus areas – booking behavior, content clarity, trust signals, pricing logic, and loyalty understanding.
Outlined participant criteria based on flight frequency, digital literacy, and regional travel context.
Methodologies & phases
Defined research goals aligned with the needs of U.S.-based leisure and business travelers.
Structured the sessions to include both in-depth interviews and real-time reactions to the site.
Selected core focus areas – booking behavior, content clarity, trust signals, pricing logic, and loyalty understanding.
Outlined participant criteria based on flight frequency, digital literacy, and regional travel context.
Conclusion
The research showed that effectively localizing a website for the U.S. market requires more than translation - it involves language, value proposition, and communication tone.
Conclusion
The research showed that effectively localizing a website for the U.S. market requires more than translation - it involves language, value proposition, and communication tone.
Conclusion
The research showed that effectively localizing a website for the U.S. market requires more than translation - it involves language, value proposition, and communication tone.
Conclusion
The research showed that effectively localizing a website for the U.S. market requires more than translation - it involves language, value proposition, and communication tone.
Outcome
Language recommendations: guidance on terminology and messaging adapted to the expectations of U.S. users.
Pricing presentation: recommendations for presenting prices and costs in a clear, transparent way.
Trust-building elements: identification of content and interface elements that can help strengthen user trust.
UX recommendations: practical recommendations for adapting the website experience to the needs of U.S. users.
Outcome
Language recommendations: guidance on terminology and messaging adapted to the expectations of U.S. users.
Pricing presentation: recommendations for presenting prices and costs in a clear, transparent way.
Trust-building elements: identification of content and interface elements that can help strengthen user trust.
UX recommendations: practical recommendations for adapting the website experience to the needs of U.S. users.
Outcome
Language recommendations: guidance on terminology and messaging adapted to the expectations of U.S. users.
Pricing presentation: recommendations for presenting prices and costs in a clear, transparent way.
Trust-building elements: identification of content and interface elements that can help strengthen user trust.
UX recommendations: practical recommendations for adapting the website experience to the needs of U.S. users.
Outcome
Language recommendations: guidance on terminology and messaging adapted to the expectations of U.S. users.
Pricing presentation: recommendations for presenting prices and costs in a clear, transparent way.
Trust-building elements: identification of content and interface elements that can help strengthen user trust.
UX recommendations: practical recommendations for adapting the website experience to the needs of U.S. users.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
CASE STUDIES
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
CASE STUDIES
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.