This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Quote completion rate
Enabling users to generate insurance quotes effortlessly online.
Navigation clarity
Simplifying coverage selection for a more intuitive experience.
Task efficiency
Accelerating insurance calculations for a seamless user journey.
Challenge
The insurers goal was to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the partnering UX agency's team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details.
Improving coverage selection – refining UI clarity for policy comparisons.
Enhancing decision confidence – helping users make informed insurance choices.
Reducing user friction – detecting and resolving pain points before launch.
Challenge
The insurers goal was to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the partnering UX agency's team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details.
Improving coverage selection – refining UI clarity for policy comparisons.
Enhancing decision confidence – helping users make informed insurance choices.
Reducing user friction – detecting and resolving pain points before launch.
Challenge
The insurers goal was to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the partnering UX agency's team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details.
Improving coverage selection – refining UI clarity for policy comparisons.
Enhancing decision confidence – helping users make informed insurance choices.
Reducing user friction – detecting and resolving pain points before launch.
Challenge
The insurers goal was to develop an intuitive and efficient travel insurance calculator, enabling users to quickly generate quotes and select the right coverage for their trips. Together with the partnering UX agency's team, we took on the challenge of ensuring seamless navigation, reducing friction in the selection process, and enhancing overall usability before launch.
To achieve this, we conducted remote, moderated usability tests, focusing on:
Simplifying quote generation – ensuring users could easily enter travel details.
Improving coverage selection – refining UI clarity for policy comparisons.
Enhancing decision confidence – helping users make informed insurance choices.
Reducing user friction – detecting and resolving pain points before launch.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Approach
We conducted qualitative usability testing, combining real-world task simulations with structured feedback analysis to drive UX refinements before development.
Methodologies & phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & Phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & Phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Methodologies & phases
We defined key user scenarios to align usability testing with real travel planning needs:
Designed task flows based on how users search for and compare policies
Created structured test scripts to ensure consistent data collection
Established success metrics to measure usability effectiveness
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Conclusion
This project highlights the impact of usability testing in streamlining complex decision-making tools. By optimizing the travel insurance calculator before launch, we ensured a faster, clearer, and more efficient experience, helping users secure travel coverage with confidence.
Outcome
Identified barriers in the quoting path: highlighted key moments where users experienced friction during premium calculation.
Recommendations for coverage selection: provided guidelines to help users clearly understand and confidently choose their policy options.
Recommendations for form optimization: delivered actionable steps to simplify data input fields and reduce user hesitation.
Implementation priorities: organized the findings by their impact on usability to assist the development team in planning.
Outcome
Identified barriers in the quoting path: highlighted key moments where users experienced friction during premium calculation.
Recommendations for coverage selection: provided guidelines to help users clearly understand and confidently choose their policy options.
Recommendations for form optimization: delivered actionable steps to simplify data input fields and reduce user hesitation.
Implementation priorities: organized the findings by their impact on usability to assist the development team in planning.
Outcome
Identified barriers in the quoting path: highlighted key moments where users experienced friction during premium calculation.
Recommendations for coverage selection: provided guidelines to help users clearly understand and confidently choose their policy options.
Recommendations for form optimization: delivered actionable steps to simplify data input fields and reduce user hesitation.
Implementation priorities: organized the findings by their impact on usability to assist the development team in planning.
Outcome
Identified barriers in the quoting path: highlighted key moments where users experienced friction during premium calculation.
Recommendations for coverage selection: provided guidelines to help users clearly understand and confidently choose their policy options.
Recommendations for form optimization: delivered actionable steps to simplify data input fields and reduce user hesitation.
Implementation priorities: organized the findings by their impact on usability to assist the development team in planning.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
CASE STUDIES
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
CASE STUDIES
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.