Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Booking behaviors
Observed how users approach and experience the booking process.
Interface insights
Identified areas where the booking interface caused friction or confusion.
UX recommendations
Collected direct feedback to guide booking interface improvements.
Challenge
LOT introduced a new prototype of its flight booking module (Booker) and needed to validate whether it was intuitive, efficient and aligned with user behavior. The focus was on clarity, efficiency, and ease of decision-making—especially on mobile.
Key business challenges included:
Ensuring a frictionless booking experience: creating an intuitive and efficient path to purchase to improve conversion rates.
Aligning mobile and desktop performance: delivering a consistent experience across devices to meet user expectations.
Building trust in the booking process: reducing confusion and errors to prevent booking abandonment.
Challenge
LOT introduced a new prototype of its flight booking module (Booker) and needed to validate whether it was intuitive, efficient and aligned with user behavior. The focus was on clarity, efficiency, and ease of decision-making—especially on mobile.
Key business challenges included:
Ensuring a frictionless booking experience: creating an intuitive and efficient path to purchase to improve conversion rates.
Aligning mobile and desktop performance: delivering a consistent experience across devices to meet user expectations.
Building trust in the booking process: reducing confusion and errors to prevent booking abandonment.
Challenge
LOT introduced a new prototype of its flight booking module (Booker) and needed to validate whether it was intuitive, efficient and aligned with user behavior. The focus was on clarity, efficiency, and ease of decision-making—especially on mobile.
Key business challenges included:
Ensuring a frictionless booking experience: creating an intuitive and efficient path to purchase to improve conversion rates.
Aligning mobile and desktop performance: delivering a consistent experience across devices to meet user expectations.
Building trust in the booking process: reducing confusion and errors to prevent booking abandonment.
Challenge
LOT introduced a new prototype of its flight booking module (Booker) and needed to validate whether it was intuitive, efficient and aligned with user behavior. The focus was on clarity, efficiency, and ease of decision-making—especially on mobile.
Key business challenges included:
Ensuring a frictionless booking experience: creating an intuitive and efficient path to purchase to improve conversion rates.
Aligning mobile and desktop performance: delivering a consistent experience across devices to meet user expectations.
Building trust in the booking process: reducing confusion and errors to prevent booking abandonment.
Challenge
LOT introduced a new prototype of its flight booking module (Booker) and needed to validate whether it was intuitive, efficient and aligned with user behavior. The focus was on clarity, efficiency, and ease of decision-making—especially on mobile.
Key business challenges included:
Ensuring a frictionless booking experience: creating an intuitive and efficient path to purchase to improve conversion rates.
Aligning mobile and desktop performance: delivering a consistent experience across devices to meet user expectations.
Building trust in the booking process: reducing confusion and errors to prevent booking abandonment.
Approach
To address these challenges, UXhands adopted a research-driven approach focused on validating the booking process through real user behavior. Usability testing was selected as the primary method because it allowed for observing how participants navigate the booking flow, interact with interface components, and handle potential points of confusion. The study combined structured scenarios with open feedback, ensuring that both task performance and user perceptions were captured. Insights gathered during testing were then prioritized by impact and feasibility, forming a clear foundation for actionable recommendations.
Approach
To address these challenges, UXhands adopted a research-driven approach focused on validating the booking process through real user behavior. Usability testing was selected as the primary method because it allowed for observing how participants navigate the booking flow, interact with interface components, and handle potential points of confusion. The study combined structured scenarios with open feedback, ensuring that both task performance and user perceptions were captured. Insights gathered during testing were then prioritized by impact and feasibility, forming a clear foundation for actionable recommendations.
Approach
To address these challenges, UXhands adopted a research-driven approach focused on validating the booking process through real user behavior. Usability testing was selected as the primary method because it allowed for observing how participants navigate the booking flow, interact with interface components, and handle potential points of confusion. The study combined structured scenarios with open feedback, ensuring that both task performance and user perceptions were captured. Insights gathered during testing were then prioritized by impact and feasibility, forming a clear foundation for actionable recommendations.
Approach
To address these challenges, UXhands adopted a research-driven approach focused on validating the booking process through real user behavior. Usability testing was selected as the primary method because it allowed for observing how participants navigate the booking flow, interact with interface components, and handle potential points of confusion. The study combined structured scenarios with open feedback, ensuring that both task performance and user perceptions were captured. Insights gathered during testing were then prioritized by impact and feasibility, forming a clear foundation for actionable recommendations.
Approach
To address these challenges, UXhands adopted a research-driven approach focused on validating the booking process through real user behavior. Usability testing was selected as the primary method because it allowed for observing how participants navigate the booking flow, interact with interface components, and handle potential points of confusion. The study combined structured scenarios with open feedback, ensuring that both task performance and user perceptions were captured. Insights gathered during testing were then prioritized by impact and feasibility, forming a clear foundation for actionable recommendations.
Methodologies & phases
The first phase focused on establishing a clear research framework.
Defined study objectives aligned with validating the booking experience and uncovering potential usability risks.
Designed realistic, goal-oriented user tasks to reflect authentic booking behaviors without revealing internal workflows.
Prepared a detailed session protocol ensuring consistency across participants and enabling comparison between devices.
Moderated sessions provided both behavioral and attitudinal insights.
Observed how users navigated key stages of the booking process, identifying moments of hesitation, confusion, or confidence.
Captured verbal feedback to understand users’ reasoning behind their choices and overall impressions of the experience.
At the end of each session, presented alternative visual options for selected booking components to gather preferences and comparative feedback.
Findings were synthesized into a structured, actionable deliverable.
Identified recurring patterns related to navigation flow, clarity of information, and decision-making confidence.
Prioritized usability issues by impact on user experience and business relevance.
Delivered a report with clear recommendations, providing the client with a roadmap for refining the booking module prior to broader release.
Methodologies & Phases
The first phase focused on establishing a clear research framework.
Defined study objectives aligned with validating the booking experience and uncovering potential usability risks.
Designed realistic, goal-oriented user tasks to reflect authentic booking behaviors without revealing internal workflows.
Prepared a detailed session protocol ensuring consistency across participants and enabling comparison between devices.
Moderated sessions provided both behavioral and attitudinal insights.
Observed how users navigated key stages of the booking process, identifying moments of hesitation, confusion, or confidence.
Captured verbal feedback to understand users’ reasoning behind their choices and overall impressions of the experience.
At the end of each session, presented alternative visual options for selected booking components to gather preferences and comparative feedback.
Findings were synthesized into a structured, actionable deliverable.
Identified recurring patterns related to navigation flow, clarity of information, and decision-making confidence.
Prioritized usability issues by impact on user experience and business relevance.
Delivered a report with clear recommendations, providing the client with a roadmap for refining the booking module prior to broader release.
Methodologies & phases
The first phase focused on establishing a clear research framework.
Defined study objectives aligned with validating the booking experience and uncovering potential usability risks.
Designed realistic, goal-oriented user tasks to reflect authentic booking behaviors without revealing internal workflows.
Prepared a detailed session protocol ensuring consistency across participants and enabling comparison between devices.
Moderated sessions provided both behavioral and attitudinal insights.
Observed how users navigated key stages of the booking process, identifying moments of hesitation, confusion, or confidence.
Captured verbal feedback to understand users’ reasoning behind their choices and overall impressions of the experience.
At the end of each session, presented alternative visual options for selected booking components to gather preferences and comparative feedback.
Findings were synthesized into a structured, actionable deliverable.
Identified recurring patterns related to navigation flow, clarity of information, and decision-making confidence.
Prioritized usability issues by impact on user experience and business relevance.
Delivered a report with clear recommendations, providing the client with a roadmap for refining the booking module prior to broader release.
Methodologies & phases
The first phase focused on establishing a clear research framework.
Defined study objectives aligned with validating the booking experience and uncovering potential usability risks.
Designed realistic, goal-oriented user tasks to reflect authentic booking behaviors without revealing internal workflows.
Prepared a detailed session protocol ensuring consistency across participants and enabling comparison between devices.
Moderated sessions provided both behavioral and attitudinal insights.
Observed how users navigated key stages of the booking process, identifying moments of hesitation, confusion, or confidence.
Captured verbal feedback to understand users’ reasoning behind their choices and overall impressions of the experience.
At the end of each session, presented alternative visual options for selected booking components to gather preferences and comparative feedback.
Findings were synthesized into a structured, actionable deliverable.
Identified recurring patterns related to navigation flow, clarity of information, and decision-making confidence.
Prioritized usability issues by impact on user experience and business relevance.
Delivered a report with clear recommendations, providing the client with a roadmap for refining the booking module prior to broader release.
Methodologies & Phases
The first phase focused on establishing a clear research framework.
Defined study objectives aligned with validating the booking experience and uncovering potential usability risks.
Designed realistic, goal-oriented user tasks to reflect authentic booking behaviors without revealing internal workflows.
Prepared a detailed session protocol ensuring consistency across participants and enabling comparison between devices.
Methodologies & Phases
The first phase focused on establishing a clear research framework.
Defined study objectives aligned with validating the booking experience and uncovering potential usability risks.
Designed realistic, goal-oriented user tasks to reflect authentic booking behaviors without revealing internal workflows.
Prepared a detailed session protocol ensuring consistency across participants and enabling comparison between devices.
Conclusion
The study confirmed the value of early validation of booking modules with real users. Observing behaviors and gathering feedback made it possible to identify elements that disrupted a smooth booking flow and affected decision-making confidence. The testing revealed that even small adjustments to structure, labeling, and information presentation can significantly improve clarity and reduce cognitive load. The final report provided the client’s team with a practical foundation for refining the module before broader implementation.
Conclusion
The study confirmed the value of early validation of booking modules with real users. Observing behaviors and gathering feedback made it possible to identify elements that disrupted a smooth booking flow and affected decision-making confidence. The testing revealed that even small adjustments to structure, labeling, and information presentation can significantly improve clarity and reduce cognitive load. The final report provided the client’s team with a practical foundation for refining the module before broader implementation.
Conclusion
The study confirmed the value of early validation of booking modules with real users. Observing behaviors and gathering feedback made it possible to identify elements that disrupted a smooth booking flow and affected decision-making confidence. The testing revealed that even small adjustments to structure, labeling, and information presentation can significantly improve clarity and reduce cognitive load. The final report provided the client’s team with a practical foundation for refining the module before broader implementation.
Conclusion
The study confirmed the value of early validation of booking modules with real users. Observing behaviors and gathering feedback made it possible to identify elements that disrupted a smooth booking flow and affected decision-making confidence. The testing revealed that even small adjustments to structure, labeling, and information presentation can significantly improve clarity and reduce cognitive load. The final report provided the client’s team with a practical foundation for refining the module before broader implementation.
Conclusion
The study confirmed the value of early validation of booking modules with real users. Observing behaviors and gathering feedback made it possible to identify elements that disrupted a smooth booking flow and affected decision-making confidence. The testing revealed that even small adjustments to structure, labeling, and information presentation can significantly improve clarity and reduce cognitive load. The final report provided the client’s team with a practical foundation for refining the module before broader implementation.
Outcome
Validated booking flow: identified strengths and weaknesses of the current process and validated areas for refinement.
Prioritized usability issues: highlighted pain points with the greatest impact on task success and user confidence.
Identified preferred design variants: gathered user preferences for alternative interface elements to inform design decisions.
Actionable recommendations: delivered a structured report providing clear directions for improving the booking experience.
Outcome
Validated booking flow: identified strengths and weaknesses of the current process and validated areas for refinement.
Prioritized usability issues: highlighted pain points with the greatest impact on task success and user confidence.
Identified preferred design variants: gathered user preferences for alternative interface elements to inform design decisions.
Actionable recommendations: delivered a structured report providing clear directions for improving the booking experience.
Outcome
Validated booking flow: identified strengths and weaknesses of the current process and validated areas for refinement.
Prioritized usability issues: highlighted pain points with the greatest impact on task success and user confidence.
Identified preferred design variants: gathered user preferences for alternative interface elements to inform design decisions.
Actionable recommendations: delivered a structured report providing clear directions for improving the booking experience.
Outcome
Validated booking flow: identified strengths and weaknesses of the current process and validated areas for refinement.
Prioritized usability issues: highlighted pain points with the greatest impact on task success and user confidence.
Identified preferred design variants: gathered user preferences for alternative interface elements to inform design decisions.
Actionable recommendations: delivered a structured report providing clear directions for improving the booking experience.
Outcome
Validated booking flow: identified strengths and weaknesses of the current process and validated areas for refinement.
Prioritized usability issues: highlighted pain points with the greatest impact on task success and user confidence.
Identified preferred design variants: gathered user preferences for alternative interface elements to inform design decisions.
Actionable recommendations: delivered a structured report providing clear directions for improving the booking experience.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.