Improving conversion rate for premium cosmetics brand
The project combined a UX audit and moderated usability testing to identify barriers and provide clear optimization recommendations.
UX Audit
Usability Testing
Website
Client:
a Polish premium cosmetics brand
Cooperation with:
a Polish UX agency
Language:
Improving conversion rate for premium cosmetics brand
The project combined a UX audit and moderated usability testing to identify barriers and provide clear optimization recommendations.
UX Audit
Usability Testing
Website
Client:
a Polish premium cosmetics brand
Cooperation with:
a Polish UX agency
Language:
Improving conversion rate for premium cosmetics brand
The project combined a UX audit and moderated usability testing to identify barriers and provide clear optimization recommendations.
UX Audit
Usability Testing
Website
Client:
a Polish premium cosmetics brand
Cooperation with:
a Polish UX agency
Language:
Improving conversion rate for premium cosmetics brand
The project combined a UX audit and moderated usability testing to identify barriers and provide clear optimization recommendations.
UX Audit
Usability Testing
Website
Client:
a Polish premium cosmetics brand
Cooperation with:
a Polish UX agency
Language:
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
This case study is anonymised
Under our confidentiality agreements we don’t disclose client names or research findings. We’re happy to walk you through the method and how we’d approach a similar challenge for you.
Purchase flow insights
Barriers limiting smooth purchase completion were identified across key journey stages.
Usability evaluation
Critical clarity and usability issues affecting decision-making were uncovered.
Redesign foundation
Research insights provided a solid foundation for designing a new e-commerce experience.
Purchase flow insights
Barriers limiting smooth purchase completion were identified across key journey stages.
Usability evaluation
Critical clarity and usability issues affecting decision-making were uncovered.
Redesign foundation
Research insights provided a solid foundation for designing a new e-commerce experience.
Purchase flow insights
Barriers limiting smooth purchase completion were identified across key journey stages.
Usability evaluation
Critical clarity and usability issues affecting decision-making were uncovered.
Redesign foundation
Research insights provided a solid foundation for designing a new e-commerce experience.
Purchase flow insights
Barriers limiting smooth purchase completion were identified across key journey stages.
Usability evaluation
Critical clarity and usability issues affecting decision-making were uncovered.
Redesign foundation
Research insights provided a solid foundation for designing a new e-commerce experience.
Purchase flow insights
Barriers limiting smooth purchase completion were identified across key journey stages.
Usability evaluation
Critical clarity and usability issues affecting decision-making were uncovered.
Redesign foundation
Research insights provided a solid foundation for designing a new e-commerce experience.
Challenge
Despite a strong brand image and positive first impressions, users experienced challenges at key decision-making moments within the purchase journey. These challenges increased the likelihood of leaving the process before completing a purchase, particularly on mobile devices.
Key business challenges included:
Conversion – key moments in the purchase journey did not consistently support completion of the process.
Clarity – information at decision points was not always sufficiently clear or supportive.
Trust – limited clarity of information at critical stages reduced user confidence.
Efficiency – the journey required additional user effort at moments expected to be quick and straightforward.
Challenge
Despite a strong brand image and positive first impressions, users experienced challenges at key decision-making moments within the purchase journey. These challenges increased the likelihood of leaving the process before completing a purchase, particularly on mobile devices.
Key business challenges included:
Conversion – key moments in the purchase journey did not consistently support completion of the process.
Clarity – information at decision points was not always sufficiently clear or supportive.
Trust – limited clarity of information at critical stages reduced user confidence.
Efficiency – the journey required additional user effort at moments expected to be quick and straightforward.
Challenge
Despite a strong brand image and positive first impressions, users experienced challenges at key decision-making moments within the purchase journey. These challenges increased the likelihood of leaving the process before completing a purchase, particularly on mobile devices.
Key business challenges included:
Conversion – key moments in the purchase journey did not consistently support completion of the process.
Clarity – information at decision points was not always sufficiently clear or supportive.
Trust – limited clarity of information at critical stages reduced user confidence.
Efficiency – the journey required additional user effort at moments expected to be quick and straightforward.
Challenge
Despite a strong brand image and positive first impressions, users experienced challenges at key decision-making moments within the purchase journey. These challenges increased the likelihood of leaving the process before completing a purchase, particularly on mobile devices.
Key business challenges included:
Conversion – key moments in the purchase journey did not consistently support completion of the process.
Clarity – information at decision points was not always sufficiently clear or supportive.
Trust – limited clarity of information at critical stages reduced user confidence.
Efficiency – the journey required additional user effort at moments expected to be quick and straightforward.
Approach
The project was approached as a combined UX audit and usability testing initiative. Expert evaluation was complemented by qualitative user research to capture real user behavior, needs, and concerns throughout the e-commerce journey. Both new and existing customers were included, with mobile experience treated as a priority.
Approach
The project was approached as a combined UX audit and usability testing initiative. Expert evaluation was complemented by qualitative user research to capture real user behavior, needs, and concerns throughout the e-commerce journey. Both new and existing customers were included, with mobile experience treated as a priority.
Approach
The project was approached as a combined UX audit and usability testing initiative. Expert evaluation was complemented by qualitative user research to capture real user behavior, needs, and concerns throughout the e-commerce journey. Both new and existing customers were included, with mobile experience treated as a priority.
Approach
The project was approached as a combined UX audit and usability testing initiative. Expert evaluation was complemented by qualitative user research to capture real user behavior, needs, and concerns throughout the e-commerce journey. Both new and existing customers were included, with mobile experience treated as a priority.
Methodologies & phases
A detailed research scenario was prepared to reflect critical stages of the e-commerce purchase journey. Tasks were designed to cover product discovery, promotions, cart, account-related actions, and checkout, ensuring alignment with conversion-oriented goals.
Methodologies & Phases
A detailed research scenario was prepared to reflect critical stages of the e-commerce purchase journey. Tasks were designed to cover product discovery, promotions, cart, account-related actions, and checkout, ensuring alignment with conversion-oriented goals.
Methodologies & Phases
A detailed research scenario was prepared to reflect critical stages of the e-commerce purchase journey. Tasks were designed to cover product discovery, promotions, cart, account-related actions, and checkout, ensuring alignment with conversion-oriented goals.
Methodologies & phases
A detailed research scenario was prepared to reflect critical stages of the e-commerce purchase journey. Tasks were designed to cover product discovery, promotions, cart, account-related actions, and checkout, ensuring alignment with conversion-oriented goals.
Methodologies & phases
A detailed research scenario was prepared to reflect critical stages of the e-commerce purchase journey. Tasks were designed to cover product discovery, promotions, cart, account-related actions, and checkout, ensuring alignment with conversion-oriented goals.
Conclusion
The study indicated that limitations in purchase completion were driven by the cumulative effect of usability and clarity challenges across the journey, rather than by single interface issues. These challenges had a stronger impact on user confidence in mobile contexts.
Conclusion
The study indicated that limitations in purchase completion were driven by the cumulative effect of usability and clarity challenges across the journey, rather than by single interface issues. These challenges had a stronger impact on user confidence in mobile contexts.
Conclusion
The study indicated that limitations in purchase completion were driven by the cumulative effect of usability and clarity challenges across the journey, rather than by single interface issues. These challenges had a stronger impact on user confidence in mobile contexts.
Conclusion
The study indicated that limitations in purchase completion were driven by the cumulative effect of usability and clarity challenges across the journey, rather than by single interface issues. These challenges had a stronger impact on user confidence in mobile contexts.
Outcome
Clear diagnosis of conversion barriers: identified across the entire purchase journey.
Conversion-focused UX priorities: high-impact areas affecting purchase completion were defined.
Cart and checkout recommendations: optimization guidelines prepared for implementation.
Mobile UX optimization focus: key mobile journey areas requiring improvement were outlined.
Redesign foundation: research findings supported the partnering agency team in designing a new e-commerce platform for a Polish premium cosmetics brand.
Two UX reports delivered: audit and usability testing findings ready for validation and iteration.
Outcome
Clear diagnosis of conversion barriers: identified across the entire purchase journey.
Conversion-focused UX priorities: high-impact areas affecting purchase completion were defined.
Cart and checkout recommendations: optimization guidelines prepared for implementation.
Mobile UX optimization focus: key mobile journey areas requiring improvement were outlined.
Redesign foundation: research findings supported the partnering agency team in designing a new e-commerce platform for a Polish premium cosmetics brand.
Two UX reports delivered: audit and usability testing findings ready for validation and iteration.
Outcome
Clear diagnosis of conversion barriers: identified across the entire purchase journey.
Conversion-focused UX priorities: high-impact areas affecting purchase completion were defined.
Cart and checkout recommendations: optimization guidelines prepared for implementation.
Mobile UX optimization focus: key mobile journey areas requiring improvement were outlined.
Redesign foundation: research findings supported the partnering agency team in designing a new e-commerce platform for a Polish premium cosmetics brand.
Two UX reports delivered: audit and usability testing findings ready for validation and iteration.
Outcome
Clear diagnosis of conversion barriers: identified across the entire purchase journey.
Conversion-focused UX priorities: high-impact areas affecting purchase completion were defined.
Cart and checkout recommendations: optimization guidelines prepared for implementation.
Mobile UX optimization focus: key mobile journey areas requiring improvement were outlined.
Redesign foundation: research findings supported the partnering agency team in designing a new e-commerce platform for a Polish premium cosmetics brand.
Two UX reports delivered: audit and usability testing findings ready for validation and iteration.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
CASE STUDIES
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
Case studies
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.
CASE STUDIES
Stories that drive success
From research to execution, we collaborate with businesses to craft experiences that resonate with users and deliver measurable results.